YouTube is a helpful resource for learning digital marketing strategies from expert influencers. There are a variety of channels, offering practical tips and techniques to market your brand.
Here is a list of YouTube channels for digital marketing. There are video tutorials on search engine optimization, social media strategies, landing pages, copywriting, and content marketing. All of these channels are free.
The Moz channel focuses on search engine optimization and inbound marketing. While co-founder and SEO guru Rand Fishkin is no longer at Moz, you can find a collection of Whiteboard Friday sessions with him and other inbound marketing thought-leaders.
Jay Baer is a veteran entrepreneur and founder of Convince & Convert, a strategy consulting firm that helps companies gain and retain customers through the smart intersection of technology, social media, and customer service. Convince & Convert runs a content marketing blog and multiple podcasts for business owners and executives.
Josh Bachynski is a channel for SEO help, tutorials, and experiments, as well as info on the latest developments relating to Google search. Follow its “White Hat Vs. Black Hat” playlist to find out what’s currently working in SEO. Learn how to rank and how to recover your rankings.
Gary Vaynerchuk is a digital media guru, five-time New York Times bestselling author, and angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber. Vaynerchuk is a good resource to learn how to grow your brand online and witness how a true digital marketing force achieves success. Useful playlists include “The #AskGaryVee Show,” “DailyVee,” and “Business Meetings with GaryVee.”