Consumers want brands to have some personality on social media. In fact, 72 percent say they want brands to be funny on social.
But, we’re not all natural-born comedians, which makes the task of integrating humor extremely difficult. 88 percent of consumers don’t like it when brands mock their fans on social media, for instance.
You might think you’re funny by having a little banter with your followers. But you could be entirely wrong.
Hence, you have to be a little smarter when it comes to composing comical tweets. Because if you do get it right, not only do you have the chance of going viral with your posts but you could also develop a strong following that can’t wait to see your tweets every day.
So, here are some of the funniest brands on Twitter, which you can take inspiration from. And, well, just have a giggle at.
Outdoor retailer, Moosejaw, has all the jokes. Take a look through their timeline, and you’ll see that their personality shines through.
It doesn’t feel like a brand is tweeting, it feels more like it’s just one of your pals.
These soccer players know what’s up. I’m gonna start taking dives at work to avoid meetings.
Not only do these tweets have the lol-factor, but they also give Oreo the cool-factor. A little of the influencer’s cool rubs off on Oreo. As in I think “The Good Place” is a cool show, therefore Oreo must be cool. Plus, the tweets are just sarcastic, funny, and punny.
It’s one thing to banter with your audience, it’s on another level if you can get celebs or influencers to joke around with you. This kind of thing works wonders for your Twitter cred.
For some reason, Brits have a weird, emotional connection to the bakery chain, Greggs. The funny thing is, Greggs knows it, and they play up to it, especially on Twitter.
What they’re doing is working. Wendy’s continues to grab attention and engage Twitter users with all the shade they’re throwing.
People like a little sarcasm and shade, as long as it doesn’t go too far. They also love to share their opinions on Twitter. So, just like when mom and dad got divorced, Wendy’s is cleverly getting users to pick sides in their spats.
If people choose their camp, amazing. If they don’t, it’s still good because at least people are talking about them.
8. innocent drinks
You may be hesitant to post jokes all the time. Ultimately, you are a company that’s trying to sell something and not Amy Schumer.
If this resonates with you, then you’ll be interested in innocent drinks’ Twitter account. They seem to mix both funny and informative seamlessly.
Here’s one of their more serious (and philanthropic) tweets:
You can help Friends of the Earth reverse bee decline by getting outside and spotting bees. https://t.co/dh9HYc6s0u
It’s quite endearing actually. And I imagine these posts are funny for Scots who have an attachment to these words, along with people who aren’t Scottish who find the language funny (in the best way possible).
They are also the experts at making smart and cultural jokes:
It’s refreshing to see a brand make intelligent quips on social media. People like clever jokes because it makes them feel smart when they get it.
Intelligent jokes will attract an intelligent audience which might be more suited to your brand. This could be beneficial to you as you’ll get followers who are more likely to take an interest in what you’re selling, too.
Charmin is not afraid to cover a taboo topic, and they do it in such an amusing way.
Nobody wants to talk about toilet time, but the people at Charmin make it OK to do so. Kanye West’s “poopity scoop” song is probably their office anthem.
Why not? To quote one of their hashtags, #everybodypoops.
It must be difficult to market a product that people use in private, and a concept people don’t want to talk about. Take a sheet out of Charmin’s roll – if your brand relates to a topic that’s usually off-limits, use humor to open people’s minds.
Like a drunk person at a party, Smirnoff is a lot of fun on social media. The vodka brand uses topical subjects to market their products on Twitter.
When it comes to being funny on Twitter there are a few things, in particular, we can learn from these brands.
You’ve got to be original. Nobody is going to respond positively to a brand cracking the same weak jokes like everybody else. It’s even OK to let your freak flag fly if that’s what your brand is all about.
You’ve got to be relatable. If consumers can identify with your sense of humor, then they’re going to really dig your brand.
Incorporate your brand or products into the joke. Otherwise, what’s the point? You are trying to sell something at the end of the day.
Now it’s your turn to experiment with humor and find your voice on Twitter. Go forth and make ‘em 😂.