20th Anniversary Amazon UK Time Line


1998 Launch of Amazon.co.uk Begins selling books Opens Fulfilment Centre in Marston Gate, United Kingdom Launches Amazon Associates Program   1999 Opens Music Store   2000 Opens DVD/Video Store Opens Software & Video Games Store   2001 Opens Electronics & Photo Store Opens Toys & Games Store   2002 Launches Marketplace   2003 Launches Free Shipping in the UK for orders over £39 Launches Amazon Web Services Opens Home & Garden Store Lowers Free Shipping Threshold to £25   2004 Opens Fulfilment Centre in Gourock, Scotland Lowers Free Super Saver Delivery Threshold to £15 Launches DVD Rental Service   2005 Launches Search Inside!TM Opens Fulfilment Centre in Glenrothes, Scotland   2006 Launches Wedding List Service Opens Customer Service Centre in Cork, Ireland   2007 Launches Sports & Leisure Store Launches Jewellery & Watches Store Launches Amazon Prime Launches Baby Store Launches Shoes Store   2008 Opens Fulfilment Centre in Swansea Bay, Wales Launches Health & Beauty Store Launches DIY & Tools Store Launches Clothing Store Lowers Free Shipping threshold to £5 Introduces Print on Demand Programme for books Launches MP3 Store   2009 Launches Office Supplies Store Launches Lighting Store Launches Outlet store Launches Amazon.co.uk Credit Card Launches Car & Motorbike store Lowers Free Shipping Threshold to £0 Introduces Free Shipping Threshold of £25 in Ireland Kindle with International Wireless available to UK customers Launches Amazon.co.uk Shopping App for iPhone and iPod touch Launches Frustration-Free Packaging Initiative   2010 Launches Amazon MP3 App for Android™ Launches Universal Wish List Launches Musical Instruments & DJ Store Launches Grocery Store Launches Amazon.co.uk Kindle Store in the UK Launches Kindle Direct Publishing Opens Fulfilment Centre in Peterborough, England Opens Fulfilment Centre in Doncaster, England Launches Pet Supplies Store Launches Free Shipping to 27 Countries Launches Black Friday Deals Week Launches Amazon Windowshop for iPad   2011 Launches Amazon App for Android with barcode scanning feature Launches Checkout by Amazon in the UK Launches All-new Kindle in the UK Opens Customer Service Centre in Edinburgh, Scotland Opens Fulfilment Centre in Rugeley, England Opens Fulfilment Centre in Dunfermline, Scotland   2012 M&S Outlet launches on Amazon Webstore Launches Kindle Touch and Kindle Touch 3G Launches Createspace publishing platform in Europe Sales of Kindle books overtake sales of print books on Amazon.co.uk Launches Amazon Appstore in Europe Launches Amazon Cloud Drive in the UK Launches the all-new Kindle, Kindle Fire and Kindle Fire HD Launches Amazon Cloud Player in the UK Launches Amazon Family in the UK   2013 Launches Kindle Fire HD 8.9″ Secures new Office Location in Central London Launches outdoor furniture range Strathwood Launches limited edition collection by Meadham Kirchhoff for Amazon Fashion Introduces Amazon AutoRip for Customers in the UK Introduces the All-New Kindle Paperwhite—The 6th Generation of Kindle Celebrates its 15th anniversary Launches Kindle Fire HDX Launches Amazon Coins for Kindle Fire Customers in the UK Launches Designer Jewellery Boutique   2014 Launches Men’s Grooming Store Offers Sunday deliveries via the Amazon Logistics service Launches Luxury Beauty Store Launches Amazon Student Launches Prime Instant Video (later renamed Amazon Prime Video) Launches Home Automation Store Launches Amazon Student TfL and Amazon team up to introduce Amazon Lockers on London Underground Launches Appstore Developer Select Programme in the UK Launches Two-Day Delivery for UK customers for products stored in Amazon Fulfilment Centres across Europe Announces major new London office to open in 2017 Launches Login and Pay with Amazon in Europe Launches Two All-New Kindles Launches the All-New Fire HDX Launches Kindle Unlimited: Unlimited Reading and Listening on Any Device Launches Kindle First – Exclusive Early Access to New Books Every Month Launches Amazon Fire Smartphone in the UK Announces more than 16,000 Pickup Locations in the UK – including Post Office branches   2015 Announces record hiring in European Union Sunday deliveries more than quadruple year on year Introduces Fire TV Stick in the UK Launches Amazon Local Opens Fulfilment Centre In Dunstable, England Launches Fire for Kids Unlimited Launches New Kindle Paperwhite Launches Prime Now: One-Hour Delivery on over Ten Thousand Items Launches First Ever Prime Day, Breaking Global Records Opens 46,000 sq ft Fashion Photography Studio in London Introduces Free Standard Delivery to Pickup Locations for All Opens Second Fulfilment Centre in Doncaster, England Expands Kindle Scout Publishing Internationally Launches Fire TV with 4K Ultra HD and Fire TV Stick with Voice Remote Launches Business, Industrial & Scientific Supplies Store Launches Kids Love Books Launches Amazon Pantry   2016 Launches ad-free Prime Stations and Lyrics on Prime Music in the UK Introduces Amazon Web Services to Customers from Data Centers in the UK Opens Fulfilment Centre in Leicestershire, England Opens Fulfilment Centre in Manchester, England Introduces Kindle Oasis Launches Pan-European Fulfilment Programme to boost SME exports Launches AmazonFresh in London, England Announces a Partnership with UK Government to Explore Drone Delivery Launches Unlimited Online Storage Plan in the UK Launches Amazon Dash Button in the UK Launches Amazon Women in Innovation Bursary at Leading UK Universities Launches the Amazon Fire HD 8 Tablet Launches Alexa Skills Kit and Alexa Voice Service in the UK Introduces the Alexa Prize to Advance Conversational Artificial Intelligence Introduces Twitch Prime Launches Academy to Enable SME Growth Through E-commerce and Exports Launches Echo Dot in the UK Launches Amazon Music Unlimited in the UK The Grand Tour breaks viewership records during launch weekend on Prime Video   2017 Introduces Free Building and Hosting of Most Alexa Skills Using AWS for Developers Launches Amazon Business in the UK Introduces the 7-Mic Voice Processing Technology from Amazon Echo to Third Party Device Makers Introduces Prime Live Events Opens Fulfilment Centre in Daventry, England Introduces Prime Reading Launches Amazon Channels in the UK Third Annual Prime Day is Biggest Global Shopping Event in Amazon History Opens New UK Head Office in Shoreditch David Leadbeater’s The Relic Hunters Crowned Winner of the First English Language Kindle Storyteller Award Launches the Amazon Fire HD 10 Tablet Brings Echo Show to the UK Launches the Kindle Oasis Opens New Development Centre in Cambridge Launches AmazonSmile in the UK Launches the Amazon Prime Video App on Apple TV in Over 100 Countries   2018 Launches Transparent Ad Marketplace in Europe Opens a new Fulfilment Centre in Rugby Invites registered UK charities to join AmazonSmile Launches Amazon Home Services in the UK Deploys Solar Systems Across UK Fulfilment Centres Announces New Echo Devices Introduces the All-New Amazon Fire HD 8 Amazon Fashion Hosts A ‘first of its kind’ pop-up shopping experience  

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