After a Comeback and a Name Change, Priceline Bets Big on C…


Nearly two decades ago, Priceline.com was the poster child of the U.S. internet stock frenzy before the bursting of the dot-com bubble erased most of its market value.

Its comeback has been spectacular, even if both its name and the name-your-own-price business model it pioneered are all but gone. Now called Booking Holdings Inc., it is once again one of America’s most valuable technology companies. And it is making a large bet on another frothy market: China’s crowded online travel space.

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