SEO: Driving Content Strategy with Keyword Research

Keyword research, the foundation of search engine optimization, also drives content strategy. Searchers want something: information or a product. When we research keyword data, we mine the search engines for information on the words and phrases searchers use to find the things they desire. Featuring content for products in the way that consumers naturally think
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The day after the last model walked the runway at Aveda’s Global Congress 2018, owners and managers got serious about business at an Aveda Business College session as a number of salon owners took the stage and shared best practices. As a Google consultant, the last speaker Angelina Darrisaw brought some wisdom from outside
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Why You Should Ditch Google’s Favorite Data Collection Tools  Bloomberg Google will stop auto-bundling Chrome and Search with the Play Store on Android in the EEA  Notebookcheck.net (press release) Google unshackles Android-device firms  BusinessGhana Desktop Progressive Web Apps | Web | Google Developers  Google Developers New in Chrome 70: Desktop PWAs on Windows, Public Key Credentials, Named Workers and
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Google’s services are ubiquitous enough that it’s pretty noteworthy when they go down. Tonight, it seems multiple services are suffering an outage, including YouTube, and a quick search on Twitter reveals that it’s a fairly widespread problem. Update: After an agonizing two hours, YouTube servers and Play Store transactions are simultaneously beginning to recover. The
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SearchCap: Schema strategies, Google Shopping Insights, Google Cache  Search Engine Land Full coverage Site Search 360 Trends Related Posts:Why Google Cache lies to you and what to do about it…Big Data Vendors will Pocket Over $65 Billion from…How to increase your PageSpeed in WordPressActress Goo Hye Sun talks about ranking 1st on…SearchCap: Google I/O, Google Posts
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Google’s latest I/O had no surprises but a slew of new product announcements. The two new Pixel 3 models, the Pixel Slate convertible laptop, and the all-encompassing Google Home Hub (a stiff competitor to Amazon Echo) came outfitted with a new set of capabilities.  And all of Google’s machine learning and artificial intelligence updates are
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London-based Ian Wilson believes he spotted the plane on his Google App stranded 60 miles west of Cambodia’s capital Phnom Penh.  He will embark on the journey through the jungle with Cambodian soldiers on a mission through mountains to the north west of Phnom Penh. Mr Wilson will also be joined by his brother Jackie
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For several months, Google has been running a limited test to show ads in what’s now called Google Discover (it’s third name after “Google Now” and “Google Feed”). With recent rebrand to Google Discover last month, the ads also have an updated look. New look. Spotted by a Reddit user, the native ads now have
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Google CEO Sundar PichaiAP Got beef with Google?  After news of the Google+ fiasco, we know at least some of you do. But it’s hard to leave Google — for most, Google powers much of our daily, digital lives. Its tremendous array of useful apps and services makes it really easy to stay with Google forever. 
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The Settings menu/app on Android phones has evolved quite a bit in recent years. Starting in Android 8.1 it got a search bar that made digging for individual settings a bit easier, and in Android N it got suggestions to help encourage you to enable things like a lock screen, finish the setup process, or explore
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