Google is right; click-through and conversion rates kinda d…

Last month I wrote extensively on the seeming lack of meaningful click-through rates (CTR) growth following the implementation of Google expanded text ads (ETA), despite Google’s own assorted case studies showing meaningfully higher CTR with expanded text ads compared to the previous long-standing text format. As mentioned in my previous post, we’re now on to
Complete Reading

A senior researcher has quit his job at Google in protest over the company’s leaked plans to create a censored web search app for China, codenamed “Dragonfly.” Jack Poulson, 32, who worked for the research and machine-intelligence department, left Google on Aug. 31 after discussing his concerns with his bosses for several weeks. He felt
Complete Reading

Hong Kong is used to fierce storms, but when Typhoon Mangkhut struck the city on Sunday, it soon became clear that this one was different. Wind gusts as strong as 120 miles an hour swept through the city, rocking tall buildings and fueling storm swells that threatened the coastline with waves as high as 40
Complete Reading

Tech expert Ian Wilson will head into the Cambodian jungle in only a matter of weeks. He claims the ill-fated Malaysia Airlines jet lies in the mountainous terrain west of capital Phnom Penh. And he is so convinced the plane he spotted on Google Maps is the missing Boeing
Complete Reading

A prototype of a censored search engine that links users’ queries to their personal phone numbers is the result of a collaboration between Google and China. This technology would make it easier for the Communist Party of China to monitor people and what they are searching, the Intercept reported Friday. Dragonfly, the code name for
Complete Reading

‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker) __gaTracker(‘create’, ‘UA-1465708-12’, ‘auto’, ‘tkTracker’); __gaTracker(‘tkTracker.set’, ‘dimension1’, window.location.href ); __gaTracker(‘tkTracker.set’, ‘dimension2’, ‘digital-advertising’ ); __gaTracker(‘tkTracker.set’, ‘contentGroup1’, ‘digital-advertising’ ); __gaTracker(‘tkTracker.send’, ‘hitType’: ‘pageview’, ‘page’: cat_head_params.logo_url, ‘title’: cat_head_params.sponsor ); $(‘#scheader a’).click(function() __gaTracker( “tkTracker.send”,”event”, “Sponsored Category Click Var 1”, “digital-advertising”, ( $(this).attr(‘href’) ) ); __gaTracker(
Complete Reading

Google is reportedly building a prototype system that would tie Chinese users’ Google searches to their personal phone numbers, as part of a new search service that would comply with the Chinese government’s censorship requirements. The Intercept writes that the “Dragonfly” Android app, a secret project revealed by a whistleblower last month, could be linked
Complete Reading

Share Tweet Share Share Share Print Email Think of online privacy as a race. With consumers increasingly focused on how their data and web personas are used by eCommerce and other digital organizations, regulators and lawmakers are moving to get ahead of that political and cultural wave. Payments, commerce and tech companies,
Complete Reading

By David Shepardson WASHINGTON (Reuters) – A bipartisan group of U.S. lawmakers on Thursday asked Alphabet Inc’s Google if it will re-enter the Chinese search engine market and if it would comply with China’s internet censorship policies upon its return. Sixteen members of the U.S. House of Representatives, including liberal Democrats and conservative Republicans, said
Complete Reading

AVIATION experts have used a helicopter to search the Cambodian jungle in a daring bid to find flight MH370 after a sleuth claimed to have spotted the wreckage online. The missing jet vanished in March 2014 while en route to Beijing from Kuala Lumpur killing all 239 people on board. Google The Google Maps image appears
Complete Reading

Create Account



Log In Your Account