Improving the customer experience means getting search righ…

The role of search is expanding and diversifying at an accelerating pace. In the age of assistance, search is everywhere and embedded within a range of home devices and smartphones. You can search from more places than ever before, through voice, image or text. A report by Brightedge (my company) reveals that 57 percent of
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Amazon is being sued by luxury bedding company The Comphy for allegedly infringing its trademark by returning links to “inferior third-party sheets” when consumers search for terms like “comph” and “comphy.” Amazon “is making unauthorized and infringing use of plaintiff’s trademarks … to promote bedding, sheets, pillows and other related merchandise not made or authorized
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79% of financial services professionals utilise search engines to evaluate financial crime and regulatory risk, according to research by LexisNexis Risk Solutions. The research also uncovered that many financial professionals are not using all the tools at their disposal when it comes to KYC. Only 44% use adverse media, and just 50% look at ultimate beneficial owner
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If you are a small business owner with a grasp of what it takes to make your site rank for the search terms your potential customers use, great! But if you’re not, don’t despair. Many small business owners struggle with one or more aspects of search engine optimization (SEO), and for good reason. While SEO is
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Norwalk travel giant acquires hotel search engine  Thehour.com Full coverage Site Search 360 Reports Related Posts:Dissecting the dark world of travel search engines,…What Hotel CEOs Are Saying About Amazon and…How to Fund Traveling Around the World Without Going BrokeHoteliers should care about voice technology –…How Hoteliers Handle Online Reviews In A Cutthroat MarketUnderstanding the not-so-glamorous hidden
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This article was written by Ruonan Zheng and originally published in Jing Daily Whether it is Facebook and Twitter in the West or WeChat and Weibo in China, social media platforms that were created for sharing content have become important search engines. Are Chinese e-commerce platforms ready for a luxury update? As these social search
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The Internet is an essential tool for CPAs and business professionals. Accountants use the Internet for communicating within and without an organization; retrieving, processing and storing data; and researching issues, among other activities. Data and identity theft issues are major concerns, as evidenced by the IRS Security Summit (http://bit.ly/2g30Zhq), which has promoted multiple campaigns to
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During moments of crisis, PR professionals tend to focus on how stakeholders and audiences view their brand or client. But of growing concern is what search engines see when a negative news story hits. Whether you’re focusing on crisis proactively or after the fact (and most PR pros would agree you really should be doing
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Google was recently granted a patent with a wide range of practical applications. The patent covers how, with machine learning, they can predict a ranking signal value when the value is unknown. Given the vast amount of content on the internet and more coming daily, Google needs to find a way to assign value to
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A new book explores the racial implications of the algorithms that structure our lives. When Dylann Roof murdered nine African-American churchgoers at the Emanuel African Methodist Church in Charleston, South Carolina on June 15th, 2017, the country was left wondering what factors conspired to lead a someone to commit such an atrocious act of violence. Some
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