Google Cloud Next 2018: Major MSP Initiatives, Partner Mile…
by Joe Panettieri • Jul 20, 2018
Google Cloud CEO Diane Greene
Numerous MSPs are set to rally around Google Cloud Platform during the Google Cloud Next 2018 conference in San Francisco. And it’s safe to expect the search giant to put a big spotlight on those partners, sources tell ChannelE2E.
Still, the search giant realizes that it lives in a multi-cloud world — and the company trails both Amazon Web Services and Microsoft in the Infrastructure as a Service (IaaS) business. Just yesterday, Microsoft said its Azure revenues jumped roughly 80 percent in the company’s most recent quarter. And Amazon’s cloud revenue jumped 49% to $5.44 billion in its most recent quarter.
Google Cloud Head of MSP Partnerships Zoltan Szabadi
Now it’s time for Google to return fire. The company has been building more formalized MSP partnerships over the past year or two. Last we heard, Zoltan Szabadi, head of MSP partnerships at Google Cloud, was leading the charge. But curiously, we didn’t see him listed on the Google Cloud Next ’18 speaker lineup. Regardless, multiple sources point to a major MSP push coming at the conference.
Rise of Multi-Cloud MSPs
Most vendors and research firms say customers are moving to a multi-cloud world. ChannelE2E is somewhat critical of that assertion.
When it comes to Infrastructure as a Service (IaaS), we believe most businesses will put most of their workloads into a single cloud, rather than mixing and matching workloads across AWS, Azure, Google and perhaps IBM or Alibaba.
Still, large MSPs have to live in a multi-cloud world — since they’ll can’t dictate which of the three to five major public clouds end-customers select. The poster child for that multi-cloud movement is Rackspace, which has successfully unveiled and launched dedicated managed services for AWS, Azure and Google over the past year or more.
Just ahead of the conference, Google and VMware previewed a newly developed plug-in for VMware vRealize Automation and vRealize Orchestrator. In this latest collaboration with Google, partners and customers can provision and consume Google Compute Engine Virtual Machines (VMs) with vRealize Automation, VMware said in a blog post.
Despite all that ISV and MSP progress, partners face lingering cloud challenges. Chief among them: Most MSPs working on public cloud projects are generating one-time project revenues rather than truly recurring managed cloud revenues.
Chatter about that challenge was quite loud during an AWS conference this week in New York. Workspace as a service (WaaS), backup and security ISVs — in particular — say they can help MSPs drive recurring cloud revenues. I suspect that message will grow even louder at Google Cloud Next 2018.