With such incredible statistics, social media is a powerful way to for marketers to connect with prospects and customers. It can help you:
Increase website traffic
Increase brand awareness
Gain leads and conversions
Improve communication and interaction with your audience
Marketing automation refers to software platforms and technologies used to automate repetitive marketing tasks such as sending emails, managing a help desk ticketing system, managing some aspects of your website, managing social media platforms, customer relationships and much more.
Marketing automation improves productivity and workflows. It also makes it easy to measure your online marketing campaigns.
With influencer marketing, you focus your marketing activities around individuals who have influence over potential buyers. An influencer can be a celebrity, blogger or a social media user who has significant engagement with their audience.
Here’s a good example of influencer marketing. In 2014, “YouTube celebrity PewDiePie teamed up with the creators of a horror film set in the French catacombs under Paris, creating a series of videos in which he underwent challenges in the catacombs.” The result? The content received double the views as the movie’s trailer.
Getting started with email marketing is pretty simple. Here’s a general overview of the process to follow:
Plan your email marketing strategy
Choose your email marketing tools
Build an email list
Set up your email marketing campaign
Send your emails
Track and measure your performance
*Consider adding incentives for customers subscribing to email list.
Mobile marketing is an online marketing strategy that focuses on reaching a target audience on their smartphones, tablets and other mobile devices. This could be through email, websites, SMS, apps, and more.
Here are some tips for developing an effective mobile marketing strategy:
Understand your mobile audience
Design your website and content with mobile platforms in mind
Make strategic use of mobile apps and SMS/MMS
Hubspot defines inbound marketing as a marketing strategy aimed at attracting customers through relevant and helpful content. Inbound marketing involves channels like blogs, social media and search engines.
Here are some key benefits of inbound marketing:
Attract qualified prospects
Build trust and credibility
Much cheaper than outbound marketing
It’s long lasting
Affiliate marketing is a partnership in which a business rewards affiliates for sales or traffic generated from the affiliate’s own marketing efforts.
Whether you’re a merchant or an affiliate, there are many benefits to affiliate marketing, including:
Opportunities for partnerships and collaboration
Effective use of your marketing and advertising budget
Easy to track and measure
Most of the online marketing strategies discussed above are cost-free. Pay-Per-Click, on the other hand, refers to an internet marketing model in which you pay a fee each time your advert is clicked.
Some popular examples of PPC platforms include:
If you have the budget, Pay-Per-Click is the best way to get faster results. Besides, it’s cost efficient since you only pay when someone clicks on your advert, and it allows you to target effectively.
Ibrahim is a Digital Marketing Executive with an MSc in Marketing and Advertising from the University of Hull. He works at Soap Media with clients to build their online profiles by providing valuable and insightful content to like-minded people. Content will be targeted towards marketing (SEO, Email… View full profile ›