Our digital marketing expert Grant Thomas explains how a marketing partner can lift the load from your shoulders and help your business thrive
What can a marketing partner do for you?
You know who’s busy? You are. As a business owner, there are so many things you have to think about in your day to day.
So, when do you have time to stop and think about how you’re driving new customers? One study found that 97 per cent of local businesses are running some form of DIY marketing, which means that the majority of business owners are doing some, or all, of their marketing themselves.
Stay on top of the latest marketing updates and trends
Just like you’re an expert in your line of work, marketing companies are experts in marketing. So, it’s our job to stay on top of the latest marketing tips and trends. If you’ve ever tried to keep up with even one aspect of marketing, such as search engines, you know it can be complicated.
Help you get leads
When you spend time running your own marketing, it can be easy to default to set-it-and-forget-it. I mean, you’ve got a lot going on, so why not just put a few things on autopilot?
The big problem with this is if changes need to happen to keep your campaigns driving results, you end up wasting money because you don’t have time to stay on top of daily updates. You want to set it and forget it. But you also need to get results, or you wouldn’t need marketing to begin with. So, to stay up to pace with the change of the internet, your marketing really needs regular TLC.
That’s where a great marketing partner comes in. A marketing partner can stay on top of your marketing to help you capture the leads, such as form fills, emails, and phone calls.
Part of what you’re investing in when you work with a marketing partner is their skills and time in optimising your actual campaigns so that your investment is driving leads and sales.
Think about it this way: when you buy a cake from a bakery, you’re not just paying for the eggs, flour, sugar, and other ingredients that are combined to make a cake, right? You’re paying for the skills and time and talent it takes to bring all of that together for the delicious, not to mention beautiful, results a professional baker can produce!
Do You Have a Smart Marketing Partner?
We want to work with you and take something off your plate. So, why don’t you get in touch to arrange a meeting. Call 01633 777215 or email [email protected]