Your professional exposure, brand, and credibility.
Associating related and relevant content for easy discovery.
Business, brand, and services visibility within niche audiences.
Social PR and reputation management.
SEO through mentions, link building, and website trust/authority.
Remaining present in your active community.
Ready to find your competitive advantage?
Here’s your three-step guide to guest posts.
Tip 1: Set Clear Guest Post Objectives
Generating content for use on external websites can sometimes seem like a thankless task.
You may not receive any referral traffic to your website for some posts, your social following may not change with each post placed, and you may start to feel disillusioned by static search performance despite numerous content placements.
A key factor often fueling the above is neglecting to set clear guest blog goals and objectives.
Here are some of the more common guest blogging goals:
Increase the volume of referring domains: This also requires categorization related to quality and opportunity analysis including; domain rating/relevancy and likely domain type (e.g., .org, .edu sites).
Generate more referral traffic: Take a current and historical benchmark of the number of referring sites and traffic from referral traffic as a source/medium and use this to set realistic targets.
Improve SEO performance: This may be organic search traffic, rankings, impressions or other areas. Please ensure that you consider a broader link building strategy for SEO and do not rely on any one tactic for SEO gains, as this can be damaging.
Increase social media following: Be clear about the key accounts and the justification for increasing follower levels, as ultimately just having greater reach will not in isolation increase other core business success measurements (like traffic or revenue).
Building brand credibility: This may be business or personal brand credibility (and likely a combination of both). Increasing credibility can support customer retention as well as point of sale / new business wins.
Tip 2: Create an Aspirational List of Placement Sites
The single largest failure for expert writers who are looking to place content on external websites is that they fall into the trap of writing for everyone that asks.
This leads to writers being swamped with unrealistic writing commitments and restricts them from expanding their writing horizons and being present on the sites they set out to.
The solution to this is creating and revisiting aspirational content placement and contribution sites.
Creating and revisiting your list of aspirational guest content sites does two things:
Sets a high benchmark. Be honest with yourself about what you want to achieve with the content you create. This helps focus your efforts and will ensure that you stay well clear of any low-quality, spammy, or volume-based guest posting approaches doomed to fail.
Refine, revisit, and nurture your content contribution. This may be based on achieving your aspirational website goals or raising the bar if, upon reflection, you set your sites too modest at the outset
How to Create Your Aspirational List of Guest Blogging Sites
Include sites you enjoy reading that are relevant.
Look for award-winning sites that match your writing style and approach.
Target sites that are authorities within the industry and niche.
Ask people where their go-to sites are for keeping on top of industry change and knowledge discovery.
Research websites that are frequently cited as trusted resources within top/best lists.
Don’t forget to include up and coming sites which may have limited historical value, but are doing cool things rights now, and are getting lots of social buzz and sharing.
By keeping quality at the forefront of your mind with your guest posting you will spend more time creating the content (depth, insight, types, value) that you set out to, and support greater returns for your resource and time investment.
Quick Tips for Creating Quality Content
Write about your passions.
Research the topic thoroughly.
Cultivate your own writing style.
Have an awareness of latest trends.
Ask for feedback at first draft stage.
Have an opinion.
Write from personal experience.
Tell a story.
Quick Tips for Identifying Authoritative Websites
Authority and quality can be subjective, but keep these tips in mind to select higher quality websites:
Guest posts remain a credible tactic for brand and personal brand exposure as well as traditional goals including SEO, site visibility, social shares and engagement, plus revenue (when approached correctly).
The three core factors to support effective guest posting are: