HP extends market share following printer investment growth

Credit: Dreamstime

HP has extended leadership in a large format printer market experiencing shipment growth of four per cent year-over-year, with customer investment forecast to increase.

According to IDC findings, large format printer revenue grew three per cent year-over-year in the second quarter of 2018, as new solutions flood the global market.

For the first half of the year, shipments are up 3.5 per cent while revenue is up over five per cent compared to the first half of 2017.

“New solutions, capabilities, and technologies continue to drive investment in large format printing equipment on a worldwide basis,” said Tim Greene, research director at IDC.

“While some regions and technologies are maturing, we also see that manufacturers and dealers are incentivising new printer shipments with discounts, bundles, and aggressive promotions.

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