Job search engine Adzuna raises £8M Series C from Smedvig C…
Adzuna, the meta-search engine for jobs, has raised £8 million in Series C funding from Smedvig Capital. The U.K. company’s previous backers include Index Ventures, Passion Capital, LocalGlobe, and over 400 Crowdcube investors. It takes total funding to £12 million.
Founded by the team behind Gumtree, Zoopla and Qype, Adzuna essentially aggregates job listings across the web to offer a single destination to search for a job. It launched first in the U.K. in 2011 but has since expanded to 16 countries, in which co-founder Doug Monro tells me the U.K., U.S., Germany, Netherlands, France, and Brazil are its strongest markets.
“We’re growing very quickly in several of the others. We are really excited about the growth we are seeing in the U.S. in particular,” he says.
Across the 16 sites Adzuna operates, the jobs search engine is seeing 10 million monthly visitors, and has 7 million registered users. “Millions” of CVs have been uploaded to the site — no doubt drawn in by Adzuna’s data-driven “ValueMyCV” tool — and it currently aggregates 5,000 sources of jobs. But, perhaps more importantly, given its Series C backing, the company is disclosing over £1 million in monthly revenue.
Adzuna generates revenue by referring job seekers to jobs. Job ads are included for free in its search index to ensure it always lists every job available, but advertisers have the option to promote listings on a CPC basis similar to Google Adwords. “Some additional revenue is generated through labour market data sales and of course now from the Find a job contract which is publicly disclosed,” says Monro.
The ‘Find a job’ contract is major recent win for the company that saw it displace competitor Monster who ran the pre-existing Universal Jobmatch service for the U.K. government’s Department for Works and Pensions. The publicly procured contract is said to be worth £2.5 million per year.
“We’d been talking to the DWP for a number of years about our vision for how we could help use our tech to help make their service better,” Monro tells me. “Last year they decided to put the Universal Jobmatch out to tender. As a startup with little govtech experience, we thought we had very little chance, but with the help of the Public.io team, we gave it a shot. There was a lot of paperwork and processes to navigate, and we were lucky to have great mentors to help guide us through this, but we were also pleasantly surprised with how agile and open to change the DWP team were”.
Meanwhile, on who Adzuna’s most direct competitors are these days, Monro says there are a number of other job search engines that aggregate content in a similar way but that he believes the startup is taking the market to the next level by bringing innovative tools and smart data to bear, such as the ValueMyCV tool and machine-learning based matching. “It’s a huge market and we are focussed on building the best solution for job seekers. We see ourselves as competing in that sense with the likes of Indeed, Ziprecruiter and LinkedIn,” he says.