LinkedIn Redesigns Campaign Manager, Adds Search, Voice Cap…


LinkedIn has redesigned its reporting platform for Campaign Manager to make it easier to understand how campaigns perform and allow advertisers to optimize campaigns for better results.

The
new interface, which rolls out during the next two weeks, offers personalization options, one-click campaign breakdowns for reporting, and new search capabilities. It will have an intuitive design
rebuilt from the ground up to support users, like B2Linked.com.

Abhishek Shrivastava, director of product at LinkedIn, says the search feature was updated to allow ad managers to run multiple
campaigns and quickly locate data on a specific campaign. The data highlights spend, impressions, clicks, social actions, and conversions.

LinkedIn also took steps this week to bring a voice
messaging feature to chats, allowing users to send audio messages up to a minute long to their contacts. The new experience described in a blog post will enable users to check messages on mobile and the web in the
LinkedIn app on iOS and Android.

Convenience, ease of use and users’ ability to express themselves are the top three reasons that LinkedIn has integrated voice.

This feature will
become available globally to all members in the next few weeks, but it’s not entire clear how voice will support its 562 million members.

The company, owned by Microsoft, believes voice
will help to create more personal connections with business contacts. Why not just interweave the platform with Microsoft’s personal assistant Cortana?

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