Online affiliate marketing in Kenya â· Tuko.co.ke
Affiliate marketing in Kenya is one of the easiest ways to make money on the internet. The lucrative economic activity has helped a good number of Kenyans put food on the table despite the current economic times. As a result, affiliate marketing companies in Kenya have been on the rise with a majority of these organizations embracing this innovation. The faster the number of such companies increases, the more jobs regarding affiliating marketing there will be for Kenyans. Affiliate marketing might be new in Kenya, but this online marketing strategy is proven efficient globally.
While companies enjoy boosted incomes, the smart marketers can earn money from every click by potential customers through the simple instructions provided in this article. However, before you start making money, you need to know how affiliate marketing works. As such, you will be able to identify the loopholes that will cost you money as well as the ones that will double your profits. To some extent, affiliate marketing is risk-free.
What is affiliate marketing?
Affiliate marketing is a way of earning money (commissions) by directing potential clients to a business website through banners and clicks placed on your website. An affiliate is a person getting paid for marketing the products while the affiliate website is the platform belonging to an affiliate. To be a successful affiliate, you must work on your website to ensure that it has the content that will attract the customers.
The content is vital because people will not blindly click on links if they don’t add value to their lives. A good example is a company that specializes in making mountain bikes and a blogger who writes about hiking and adventures. For the company to employ the blogger as an affiliate marketer, his content has to be top notch and his opinion highly regarded. It’s not just about fitness; you could be a fashion blogger and approach a specific boutique or even mall for a chance to become an affiliate marketer for their organization.
How does affiliate marketing work?
Affiliate marketing opportunities in Kenya might not be as plentiful as some parts of the globe, but the capable affiliates miss vital necessities when applying for the job. For starters, if you donât have a website, it doesnât mean you cannot become an affiliate marketer. You can use your Twitter, Facebook, Instagram, or even YouTube account to market the company and their products.
Here are a few tips to ensure your transition from a regular internet user to an affiliate marketer is smooth and fast.
1. Find your niche and hold on tight
Ever heard the saying, “Never put your eggs in one basket”? Well, with online affiliate marketing in Kenya, your eggs are your niche and leaving some out significantly limits the chances of all of them hatching. In short, if your niche is hair, fashion, gaming, travel, or even food to mention a few, stick to it and donât be swayed by the extra bucks offered by a company dealing with different products.
Some people know that if they need the best fashion designs, they need to visit a particular website. The same goes for car parts or even gym equipment. Your chances of increasing popularity and improving your readers’ trust are directly proportional to the information you provide and the company you back as an affiliate marketer. As such, be sure to stick to what you know or risk losing traffic on your website and a chance to make money through affiliate marketing.
2. High-quality content
Itâs not enough to have a new post every day of the week reviewing a certain song or automobile. If it is necessary or part of your strategy, then by all means. However, producing new content every day makes it hard to sustain the same level of quality.
You can avoid losing traffic due to poor content by ensuring you always have fresh ideas. If they are not as regular, you can limit the number of posts per week, but ensure every piece makes the reader eager to read the next one. Make sure your website or social media account is attractive and exciting to retain the customer’s attention. One easy way of doing this is investing in a good camera for high-quality videos and pictures.
If you are going to write a blog post regarding a product from an individual company, ensure that you conduct sufficient research. Research is vital since customers like details as well as an honest opinion. An excellent article matched with a presentable website as well as high-quality videos and pictures is a sure way to entice customers to click on the link.
Let’s face it; not everybody wakes up in the morning with an undying passion for doing the same thing over and over unless there is some form of payment. Volunteering is an entirely different topic, but even as a volunteer, you will eventually find better things to do than write articles all day with no food on your stomach. As such, your priorities will shift.
However, if you have a passion for something and write about it regularly on your website, consistency is key to ensuring all the readers gained through the years remain loyal. As mentioned earlier, a post or even a couple of posts a day is an efficient way of keeping your website active, but the quality of your content matters a lot for successful affiliate marketing.
Whether you settle for five posts a day or three posts every week, ensure that your pieces are consistent. Make sure the dates you set apart for publishing are never changed as well as the time. Building a routine creates both zeal and comfort in your readers who are potential customers and your chances of earning a higher commission. The more consistent you are, the more value your website holds and the more the commission.
Affiliate marketing in Kenya
According to Martin Muli, the organizer of Social Media Awards (SoMa), affiliate marketing has a lot of competition in the country from popular platforms such as Facebook and Twitter, to mention a few. The reason for this competition is the fact that some companies would instead sell their products by making banner budgets or through storytelling. Muli notes,
âYou enter into an agreement with the company, and in return, you earn a commission from clicks and purchase done by customers.â
âGoogle is the biggest competitor because it makes money from sending users to companiesâ sites or by charging for adverts, the current trend is that companies looking to market online will set a higher budget for Google and social media than banners for affiliate marketing,â he adds.
In doing so, the product reaches the customers before they have a chance to open your website and find the affiliate link that earns you commission and directs them to the companyâs official website or store.
Kenyans might admire the idea of playing safe when it comes to the internet and marketing, but most countries are already comfortable with affiliate marketing. However, the fact that this chance of making money is not as common in Kenya as it is in many other parts of the world should not deter you from trying your luck. When the trend catches on, and your website gets the necessary traffic, you can be assured to make money, especially if your content is of high quality.
Online affiliate marketing jobs in Kenya
With the information provided above, all that is required is finding the right affiliate program in order to start making money through online affiliate marketing. Finding an affiliate program is the first step to making money through affiliate marketing in Kenya.
Joining an affiliate program is the first step towards making money online through affiliate marketing. Kenya has well over 50,000 affiliate programs at the moment, though not all of them are from the country. These include Revcontent, MGID, Outbrain, Taboola, Content.A.D, and Google AdSense to mention a few. However, you can still make money by joining Kenyan affiliate programs such as the ones below.
Jumia is arguably one of the largest online shopping malls in Kenya. Jumia adverts can be spotted almost all over the internet including on social media sites such as Facebook and Twitter. The Nigerian-based online marketplace was founded by Jeremy Hodora and Sacha Poignonnec in 2012 but is now spread over eight countries in Africa (Egypt, Ivory Coast, Kenya, Nigeria, Morocco, Cameroon, Uganda, and Ghana).
Jumia is good for Kenyan expert bloggers considering it deals with a variety of products including home appliances, fashion, kids, and electronics to mention a few. Its affiliate program was launched in November 2014 and offers affiliate marketing jobs in Kenya for anybody with a website, social media account or blog. Affiliates would receive 11% commission if the customers referred purchase the products within thirty days of clicking the link.
All payments are made via a bank transfer. 11% is a considerable commission considering Amazon offers 4% and with Jumia, you can choose from text links, product feeds or banners to give the product information to potential buyers. To join the program, simply type âJumia Affiliate programâ on your search engine. Jumia will redirect you to a page where you get to fill in your details such as your personal information as well as your website domain.
Successfully joining the program means you can now place the affiliate link banners, which come in different sizes, on your website. Kilimall is also an example of another online marketplace that offers affiliate marketing opportunities. However, their commissions range from 8% to 30% of the productâs cost.
2. Betin Kenya
Source: YouTube, @Betin Kenya
Most Kenyans probably use this website to make money but end up losing their investment. Your luck might come with a win, but the latter is never guaranteed. However, Betin is one of the best affiliate marketing companies in Kenya and for the bloggers or social media bigwigs, an easy way of making money without necessarily focusing on betting as your niche.
To join, send an email to Betin containing all your personal details, the number of unique visitors your website receives every day or month, your websiteâs domain, and your contact information. The Betin team in charge of evaluating websites then gets to work, and a decision is made on whether you should be a member of their affiliate team or not. Before joining, ensure that your website has at least 1,000 unique visitors.
Otherwise, you donât have a chance of placing a Betin banner on your website or blog.
3. Travelstart Kenya
Source: YouTube, @Travelstart Kenya
It might have been founded in 1999, but Travelstart has been termed as the fastest growing online travel agency in Africa. Globalization and technological innovations have made it easy for people around the world to become their own travel agents. Travelstart has up-to-the-minute booking engines that help users search, book, pay, and even compare ticket prices for both local and international flights.
Travelstart Kenya has an excellent customer support program that aids customers who wish to know more about a particular flight. Joining their affiliate program is even easier; once done, you can simply place their banner on your website and wait for your followers to click on the links and book a flight. You get to earn money every time a customer books a flight through an affiliate link on your site.
Travelstart also negotiates a low price for customers; a point which you can emphasize on your site, and gives highly competitive commissions with no charge on your end. It also has a high-end CRM programme that helps retain customers and guarantee their loyalty.
4. Kenya Pesa
Source – mobitrends.co.ke
Telecommunications is another sector of the Kenyan economy that employs millions of people across the country. While most of the employees for popular telecommunications giants in the country such as Safaricom and Airtel have a hands-on approach, you can also get paid from these companies by joining their affiliate programmes. However, most of them have budget advertisements and prefer using other methods as opposed to affiliate marketing.
Some of these companies have merged with bank accounts to enable easy financial transactions between the two organizations and the customers they share. Kenya Pesa helps send funds from foreign bank accounts to your Safaricom M-Pesa account. However, you can only send a minimum of $15. To become one of their affiliates, visit their website and request for an affiliate link.
Your traffic will use this to access Kenya Pesa and then the company will pay you via commission. At $0.05 per referral, their commission is pretty low compared to most sites in Kenya. You get to withdraw your money via CashSender once it reaches $5.
5. Social Media influencing, marketing, and managing
You donât need the best writing skills or a career in cooking to be an affiliate in Kenya. There is a growing number of Kenyans on social media every day, and as businesses get digitised, social media influencers stand to make a killing. Did you know 49 per cent of Twitter users relies on their medial influencersâ connections? To make more money off your status as a social media influencer, make sure you have all the prerequisite tools such as social media accounts, internet, and a mobile device or tablet.
According to Muli, a big following can make you an affiliate with ease, âas a social media influencer, your audience should be able to give back maximum value. For example, you can be an influencer whose audienceâs earning value is Ksh 20,000 while another influencer could have the potential of an audience whose earning value is Ksh 200,000. If you are on your rise to fame, a set of relevant posts is required to ensure your traffic doesnât waver.
Media personalities such as Robert Alai, Caroline Mutoko, Xtian Dela, and Sharon Mundia, to mention a few, are good examples of heavy traction social media influencers. With such traffic, itâs easy to get online affiliate marketing jobs in Kenya from companies such as Safaricom, Equity Bank, and Co-operative Bank.
Types of affiliate programs
Affiliate programs usually fall into three categories; Pay per Click, Pay per Lead or Pay per Sale. The first pays the affiliate based on the agreed fixed amount for every click on the affiliate links provided by the company. The second option pays affiliates per the fixed amount agreed for each lead or inquiry coming from the traffic on the affiliateâs website or social media post.
The last option (Pay per Sale) pays affiliates after their referrals make an actual purchase. Most companies use the last affiliate programme, but there are flexible organisations in the country as well.
Unethical online tactics used for affiliate marketing in Kenya
Most people are not patient enough to consistently release relevant material on a daily or even weekly basis in a bid to build traffic or a huge and reliable fan base. As such, they opt for devious ways such as bots or click farms to increase their popularity or traffic. Blackhat SEO and fake likes and followers are also used to persuade companies of a websites traffic or a social media influencer’s popularity.
However, with most affiliate programs in Kenya focusing on the pay per sale option, you might find it hard to make money online considering gaining Kenyans trust requires a lot of background verification and hard work. Your website will be more of a rumor mill and limit your chances of making more money while damaging your reputation in the long run.
Advantages of Affiliate marketing in Kenya
For the brands, affiliate marketing is the fastest and cheapest way to market their products. Most of their potential customers already have an internet connection making it easy for their products to reach their intended targets. Lately, people follow the guy with the know-how as opposed to the days of old where an advertisement was enough to lure customers.
If a popular social media influencer or trusted blogger vouch for a product, more people are going to make the purchase as opposed to when they see it on a TV ad. This is an opportunity to make money as an affiliate. The affiliate also gets to work with different people. As such, you are not limited to the number of brands you can market. Lastly, most affiliates often have a related passion, which makes it easier to make money especially if the affiliate program they join matches their blogging interests.