Report: More than half of Australian consumers ditch online…


High shipping cost is causing more than half of Australian consumers to ditch their shopping carts before completing an online purchase, according to a new report.

The 2018 Consumer Propensity Study, released by SAP, found 57 per cent of Australian consumers ditch their online shopping carts, with 60 per cent stating this is due to high shipping costs associated with shopping online.

Other key findings include Australian consumers are ditching shopping carts more often than those in Europe (41 per cent) and North America (47 per cent), and 53 per cent of Australian consumers stated that discounts and promotions succeed in nudging them to complete a purchase.

According to SAP, Australian consumers have a high tendency to abandon virtual shopping carts, particularly in the product categories of fashion (67 per cent) and furniture (65 per cent), and 46 per cent are using online carts as a way to compare prices with other brands and websites. 

Price is not the only deciding factor, another driver of cart abandonment is stock availability. Almost a third (32 per cent) of consumers give up on their carts due to out-of-stock items, and 29 per cent don’t purchase if they see longer-than-expected delivery times.

AddSearch News

admin

leave a comment

Create Account



Log In Your Account