Ninety9cents is a full-service, integrated advertising agency located in Cape Town, and is one of South Africa’s largest independently owned agencies. Led by founder and Managing Director, Andrew Brand, the agency’s extensive client base includes leading brands such as Shoprite/Checkers, Ackermans, PUMA, Spur Group, Capitec and Distell, to name but a few.
The search engine optimisation Specialist will be responsible for analysing, reviewing and implementing websites optimised for search, along with developing content to include keywords or phrases for increased traffic to website.
The SEO specialist must have in-depth knowledge of keyword research, SEO copywriting and the behaviours of search engines as well as great writing skills and a strong ability to market their work.
Reviewing and analysing client sites for areas that can be improved and optimised
Preparing detailed strategic reports
Identifying powerful keywords to drive the most valuable traffic
Working with paid media team to run PPC campaigns (where relevant)
Writing powerful calls-to-action to convert visitors
Filling websites and other content with effective keywords
Writing effective SEO content for blogs, websites and social media accounts
Developing link building strategies
Analysing keywords and SEO techniques used by competitors
Keeping updated on both white hat and black hat SEO strategies
Compiling and presenting SEO guidelines
Supporting digital strategy with research, competitor analysis and campaign strategy
Understanding of digital marketing best practices
Prior experience in content marketing, content growth and SEO
Working knowledge of search engine optimisation practices
Outstanding ability to think creatively and strategically along with the ability to identify and resolve problems
Excellent verbal and written communication skills
Ability to work within a team and independently
Experience with Google analytics and Google AdWords
Experience with website optimisation tools
Strong organisational, time management, and analytical skills
Comfortable with MS Excel to manipulate data and create meaningful graphs
Audit websites for SEO issues
Identify and resolve SEO issues
Good understanding of social media landscape and how this can be utilised in SEO
Performing a thorough, detailed website analysis, identifying current problems and opportunities, with a focus on crawlability, site architecture and site content
Performing competitive research, identifying what the client’s competitors are doing right, what they’re doing wrong, and how these tactics influence the client
If you have not received a response to your application within two weeks, please consider your application as unsuccessful. Applications from EE candidates will be considered with preference in compliance with the EE Act.