The Ultimate Digital Sports Marketing Guide is Right Here!
Introduction: The Need for Digital Sports Marketing
India is getting Digital by the passing day. According to Google, India’s digital economy will cross the $ 1 trillion mark. Moreover, the country is consuming the internet more than ever. According to the Internet & Mobile Association of India, Indians used an average of 4 GB of data per day last year. This sudden surge has been propelled by a slew of digital initiatives by the government along with the cheapening of data.
This is headlined by the likes of Digital India, Make in India, Skill India, Startup India, and ‘Smart Cities’. As a result, there are over 600 million users already on smartphones.
Digital is the next big thing in India. If you have to reach to the core audience of the country, the digital route is the best route. This is true for the sports industry as well. In fact, no industry is better placed to take advantage of the engagement opportunities than the sports industry when it comes to real-time marketing.
Digital Consumption at an All-time High
According to Star Sports India, the consumption of IPL content through Hotstar, its digital mode, nearly doubled last year. The rise of fantasy sports gaming is further attracting sports fans towards smartphones.
Here is how the entire process goes about – A fan watches the game on phone through live streaming. If not, he at least has a phone in hand for either for checking fantasy league scores or sounding off on big plays minute-by-minute. Moreover, if the result is in his team’s favour, he uses social media to share everything from photos to celebratory cheers, to predictions and stats.
Digital Marketing encompasses all forms of marketing efforts that involve an electronic device or the internet. This includes various digital channels like social media, content, search engines, email, websites, and any other media beneficial in helping to connect with the current and prospective customers.
In sports, Digital Marketing is important from the fan engagement point of view. People want to be up-to-date with the latest results, statistics, and upcoming fixtures.
What are some Digital Sports Marketing strategies that I should undertake?
Basically, there are many. However, all of these can be summarized in three main parts.
Website is the best and the most professional way of reaching out to sports fans across the world. This is true in all cases, whether you are an athlete or an organization. Through websites, one can post press releases, engaging content, and all that is to know about you at a single place.
After you have decided to make a website, the next main task is to make it visible to your targeted audience. These may be your fans, organizers, or potential sponsors.
Once you have ascertained your target audience, the next step is to make sure that you reach to them. This can be tricky since you will be competing against scores of other websites, which, ironically, are all writing about you. As a result ,you must thus have a proper content and SEO optimization strategy to improve your website rank. It would be trivial to create a website or a content which fails to reach a wide spectrum of audience.
Social Media may be imagined as a window to efficiently connect with your fans. While once social media was used majorly for casual communication, it has gotten a new, business angle to it these days.
In fact, the fan following on handles like Twitter and Facebook often becomes an indicator of a sportsperson’s popularity. With the domain of social media marketing rapidly gaining foothold, these SM’s has emerged as an important source of revenue for athletes.
As for the sports organization, it provides a better opportunity for gaining leads and connecting with other organizations.
However, it requires regular KPI monitoring, graphic designing and regular posting to ensure a steadily increasing fan engagement.
Branding with Us
Digital Sports Marketing has become the need of the hour for anyone remotely connected with sports. However, due to the numerous nuances involved in the process, effectively applying it can become a tedious and often tiring task. If you are interested in Digital Sports Marketing but don’t know how to use it to your benefit, look no further! You are at the right place.
KreedOn is a platform for Indian athletes and sports entities to get recognition, digital solutions, and sports network. It’s also a digital platform for brands to discover and book opportunities in Indian sports ecosystem to fulfill their marketing and CSR objectives.
We help athletes in developing their brand identity and market it in the best possible manner. We take care of all your technological (), social (), and media needs. You focus on your giving your best, while we take care of the rest!
Here are some of the additional benefits of a developing a website through KreedOn:
FREE Press Release Services: KreedOn provides a free press release services to you. Moreover, we Additional PR stories around you on the KreedOn Media as well. It is a strong sports community reaching out to over 2,00,000 Indian sports lovers every month. This ensures that not a single achievement of yours goes unnoticed.
Expert Support: At KreedOn, you could take the benefits of our shared network and collaborations in the sports ecosystem. We are connected with some of the best coaches, nutritionists, and physios of the country.
Sponsorship Opportunities: KreedOn utilizes technology to create earning opportunities for Indian athletes.
For more interesting content on sports, stay tuned to KreedOn, the voice of Indian sports.
Monish Gadiya is a Pune-based sports author at KreedOn. He is a thorough tech-enthusiast and believes innovation is the answer to the problems prevalent in the society. Monish graduated from University of Pune with a degree in civil engineering before pursuing a post-graduate diploma course in creative writing and intellectual property rights. A die-hard football fan, he has represented his college at various football competitions.