Ultimate Guide for Digital Marketing Career and Jobs in Ind…
From decades, the world is witnessing a tremendous digital transformation and looking forward to focus on public comfort at a minimum time span. Digital marketing encompasses all marketing efforts that use an internet or electronic device. Businesses leverage digital channels such as social media, search engines, email, and their officials’ websites to connect with the customers.
Marketing is believed to be a key prospective as it operates to connect customers through various channels at the right place and right time. Today, internet is the only potential way to communicate the with the customers.
From the website to a business’s online branding assets– email marketing, digital advertising, online brochures, and more– there’s a spectrum of tactics that is combined under the nest of “digital marketing”.
Digital Marketing can be done in various ways, using various techniques as following:
1. Search Engine Optimization (SEO)
SEO optimize the website to rank top in search engine results pages, thereby increasing the amount organically gains the traffic to website.
1. Social Media Marketing
Social Media Marketing promotes your brand and your content on social media channels to increase brand awareness, drive traffic and generate awareness about your page.
1. Pay- Per Click
Pay-per-click shortly known as PPC is a crucial method to drive healthy traffic to your website by paying a publisher every time your ad is clicked.
PPC can be used at:
Paid Ads on Facebook
Promoted Tweets on Twitter
Sponsored Messages on LinkedIn
1. Affiliate Marketing
Affiliate Marketing is a type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.
1. Native Advertising
Native advertising refers to advertisements that are primarily considered as a content- led and featured on a platform alongside other, non-paid content.
1. Marketing Automation
Marketing Automation refers the software that serves to automate your basic marketing operations.
1. Email Marketing
Almost all companies which are allowed to show their business presence to the world refer email marketing as a way to communicate with their audiences. Email is often used to aware the audience about discounts and events, promote content, as well as to direct people toward the business’s website.
1. Online PR
Online PR is the practice of protecting earned online coverage with digital publications, content-based websites such as blogs.
1. Inbound Marketing
Inbound Marketing refers to the “full-funnel” approach to attracting, engaging, and delighting customers using online content.
Careers in Digital Marketing in India
India owns around 500 million internet users (as per IAMAI), which are statistically almost 40% of the total Indian population. However, around 700 million will initiate referring to internet by 2020 as it is designing a comfort for rural India to access affordable internet.
Today, people in India are more focused on content driven practices. India has about 250 million Facebook users as of December 2018 and this number is an indication that almost 50% of the Internet-using population in India is expecting a broad network.
Almost every agency in India have created a powerful army of digital marketers to promote the brand name and spread the voice of the product. Such organizations usually hire people with required skills and they shape them up in a particular domain of Digital Marketing which could be inbound marketing, Search Engine Marketing (Google, Bing Adwords specialists), Content Writing, Search Engine Optimization (On- Page or Off-Page), Amplifier or Marketers, Overall Digital Advertiser (Facebook Ads, Bing Ads, Google Ads), Inbound Marketers, Affiliate Marketer, Social Media Specialist (Designing of campaigns on Social Media) or Strategy, and Client Servicing.
From past few years, Digital Marketing experienced an exponential growth and by the end of the year 2020 it is anticipated to generate over 20 Lac jobs per year.
Different Verticals to in Digital Marketing:
Common digital marketing career verticals are – SEO Analyst, Social Media Manager, YouTube, Affiliate Marketer etc.
1. Web Developer and Web Designer
Web Developer and web designer is responsible for coding, keeping a maintenance of website and designing. These are the people responsible for the amazing web pages we browse on the Internet.
1. SEO analyst/expert
SEO analyst is responsible for getting traffic to the website by improving the google search rankings of the website. They work on optimizing the webpage according to search engines, web, mobile friendly, and free from crawling issues.
1. Social Media executive or Social Media Manager
Social Media Executive or Social Media Manager is the person who handles the social media platforms such as Facebook, Instagram, Twitter, Pinterest etc.
The only requirement for this profile is sound social media performs knowledge and a creative bent of mind.
1. Search Engine Marketing (SEM) or PPC Expert
The prime responsibilities include managing ad groups, keyword research for ad copies, optimizing landing pages, generate analytics & reports and coordinate with the creative team for graphics. Search Engine Marketing is a one of the effective aspect of digital marketing career option for those who have an analytical mind.
1. Content Writer and Content Marketer
Content Marketer is a person who handles the responsible for creating optimized and trending content, keyword research, coordinating with SEO team, and more. The only requirement for this profile is a good command over language and creativity in the thought process.
1. Digital Marketing Manager
Digital marketing manager keeps an eye on digital marketing, lead generations, devising strategies, supervising all the above profiles. A qualified person has at least 7-10 years of experience to reach to this position which is the only goal of every professional who is making a digital marketing career. Digital Marketing Training in Pune is the best option to make your career in digital marketing field.